Adventures In Audio with Audio Masterclass
The 50 Cent route to success

The 50 Cent route to success

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How long
does it take to become an overnight hip hop success?

In the
case of 50 Cent, apparently three years. Often we see new artists spring up
out of nowhere and it all looks so easy. However, there is usually a lot of
hard work going on behind the scenes.

50 Cent's
route to success was through the medium of the 'mixtape' or 'mix tape'.

Basically
a mixtape is something that anyone with a cassette deck did way before hip
hop was even invented – assembling favorite songs into a sequence on a cassette
tape.

But that
was before people realized that mixtapes have value.

There
is so much music around these days that no-one wants to have to listen to all
of it to find out what they like. There has to be some filtering process.

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In the
old days, this was the job of the record labels. They released the music they
thought people would buy, and that was the only choice we got.

But now,
any DJ – even working out of a bedroom – can put together a mixtape. And if
enough people like the music that DJ chooses, then the mixtape becomes something
that can be sold.

These
days, mixtapes are very professionally produced and released on CD. Although
legally, any tracks compiled into a mixtape should be licensed, there is a
thriving underground culture of non-licensed mixtapes. Oddly enough, top artists
endorse such illegal mixtapes because it gives them extra credibility, even
if they don't get paid.

So there
is an opportunity here. If you can produce a mixtape that people will buy,
that could be your chance to get heard. Audio Masterclass is not legally
able to condone the use of non-licensed tracks however.

But that's
how 50 Cent got started and look where he is now!

David Mellor

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David Mellor