Fender Musical Instruments Corporation (FMIC) today debuted its 2019 electric guitar and bass offerings at Winter NAMM in Anaheim, Calif. The robust lineup is a true reflection of Fender’s dedication to electric innovation; it includes: American Performer, a series catering to performers’ on-stage demands; the Rarities Series – featuring limited-edition, upscale, boutique-style models with high-end finishes and unique woods; and the Alternate Reality Series – a celebration of iconic Fender models of the past with futuristic trends in mind. In addition, the highly-acclaimed American Elite and American Professional Series have expanded to include new finishes.
“We’re very excited to showcase one of our most diverse electrics offerings at Winter NAMM,” said Max Gutnik, VP of Fender Electric Guitars, Basses & Amplifiers. “Our leading electric guitar and bass series for 2019 is American Performer, which resets the standards for quality, craftsmanship and tone in our entry-point American guitar series with newly designed Yosemite™ single-coil pickups and an innovative DoubleTap™ humbucking pickup. The Alternate Reality Series continues our recent tradition of creating limited runs of uniquely compelling guitars with interesting body styles and tonal configurations; and finally, our limited-edition Rarities guitars are crafted from exotic woods, with high-end finishes and electronics to create an extraordinary line of instruments for the most discerning player. As our electrics lineup continues to evolve, we look forward to players of all genres and backgrounds making music as inspired and imaginative as the instruments themselves.”
Recently launched, the American Performer Series celebrates both the boom in live musical performances and the demand for a roadworthy instrument that can handle any artist’s demands, no matter the arena. Featuring 36 SKUs, the American Performer Series brings the Jazzmaster®, Mustang® and Mustang Bass into the US-made line in the $1,099.99 - $1,199.99 price range. The Performer Series blends traditional Fender design with new elements for modern tone and performance. Together, the updates deliver sonic versatility and ease of use for performers, helping them hone their tone across musical genres. For more information, click here. For product images, click here. Click names to view demo videos for Mustang and Telecaster® models.
Available beginning April 2019, the limited-edition Rarities Series ($2,499.99) features an upscale, boutique style series of 9 models, all crafted in Corona, Calif. Built with figured maple, ash, and koa-topped bodies, premium pickups, and high-end finishes and special electronics, resulting in stunning appearance and tone. For Limited Edition Rarities product descriptions of each model, click here; and product images, click here.
The limited-edition Alternate Reality Collection ($399.99 - $999.99) will be available beginning March of 2019 and features Fender’s tradition of purposeful innovation. Offering eclectic models that mix and match multiple Fender design cues within a single instrument, the Alternate Reality Series instruments feature unique and unusual models that are "not just another Strat®". These guitar and bass models are a brave new entry with one foot in the past and eyes to the future.
New to Winter NAMM are two new Satin colors for all of Fender’s American Elite electric guitars, including Jade Pearl Metallic and Ice Blue Metallic. For new color product images, click here. American Professional, originally launched as Fender’s 2017 flagship line of electrics, will now include new finishes and left-handed models; they include:
Fender’s new electric guitar and bass offerings will be available at local dealers and on www.Fender.com.
For technical specs, additional information on new Fender products and to find a retail partner near you, visit www.fender.com. Join the conversation on social media by following @Fender.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
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