After announcing a highly-anticipated collaboration with one of rock’s most legendary guitar players – Jimmy Page – Fender Musical Instruments Corporation (FMIC) today released photos and design features revealing the four Artist Signature guitars modeled after Page’s famous 1959 Fender® Telecaster. The design reveal arrives in tandem with the 50th anniversary of Led Zeppelin I (January 12, 1969), on which Page played his famed “Dragon” Telecaster, bringing to life some of rock’s most iconic anthems. Two models will be produced in the Fender Custom Shop – dubbed the “Limited Edition Jimmy Page Telecaster Set”; the set will be available at select authorized showcase dealers globally, beginning March 2019. Additionally, two models will be made on Fender’s production lines, and released in Spring/Summer 2019 – giving fans and collectors the chance to own a piece of history.
Few guitars are as important to the history of music culture as the Telecaster Jimmy Page used to create the iconic, genre-defining riffs of Led Zeppelin and, in its earlier days, music in The Yardbirds. Originally received as a gift from guitarist Jeff Beck, he used this 1959 Telecaster to unleash his larger-than-life riffage and fierce soloing upon the world. In February 1967, to give a kinetic element, he added eight round mirrors to the body of the guitar. By mid-1967 he decided to strip the instrument down to bare wood and drawing on his art school training, repaint it himself with what became the iconic “Dragon” design. Page partially painted over the stripped 1959 Telecaster with darts and curls of green, orange, yellow, blue and red in a pattern that formed something of a swirling, psychedelic dragon. It was featured on the Anderson Theatre show “Yardbirds 68.”
“The story of the instrument is the whole journey of it – from Jeff having it, to passing it on to me with such good spirit,” Jimmy Page said. “It’s a lot of love in that gesture and the journey of it through The Yardbirds and how it was used on the first Led Zeppelin album…the journey all the way through here today. Now, it’s been restored back to its true beauty and we’ve actually been able to sort of clone it.”
Among the four Artist Signature models will be two highly collectible, limited edition Fender Custom Shop versions masterbuilt by Fender Custom Shop Master Builder veteran Paul Waller – one with mirrors and the other with the painted dragon. With each priced at $25,000, the set will be available for local authorized showcase dealers to purchase and then sell together or separately to consumers. Beginning March 2019, only 50 units of each Fender Custom Shop model will be made available; they include Page’s personal touches, such as a handwritten signature on the headstock of the mirror model, as well as hand-painted flourishes on the guitar body’s dragon artwork and personally-signed Certificates of Authenticity for both models.
“Jimmy actually invited us to his house in London to spec the guitar out,” said Fender Custom Shop Master Builder Paul Waller, who Page worked closely with throughout the process, assuring every detail was accurately recreated. “More than a year later, we’ve managed to bring this guitar and the evolution of Jimmy’s career back to life. As the guitar evolved, so did Jimmy’s career. As the Dragon is born, he moves in and Led Zeppelin is born as well. It’s a pivotal moment for the guitar and music.”
“Jimmy Page visited the Fender Custom Shop late last year to personally work on each of these guitars with Paul Waller,” said Mike Lewis, VP of Product Development for Fender Custom Shop. “It was incredible to see his shared passion for these guitars in action, as he touched each and every one. This is what the Fender Custom Shop is all about – building dreams for our artists, as well as collectors and guitar players everywhere.”
In addition to the Fender Custom Shop models, Fender will roll out both mirror and painted versions from its production lines in Spring and Summer 2019, respectively. Priced from $1,399.99-$2,499.99. These will not be hand-signed or hand-painted by the artist, although Page did advise Fender first-hand on creation of the design to make sure the guitars were true-to-spec of the original Telecaster.
All Jimmy Page models will be released throughout 2019 and will be available at local dealers. More information and specifications on the Jimmy Page guitars here:
- Limited Edition Jimmy Page Telecaster® Set (Available March 2019)
- Jimmy Page Dragon® Telecaster® – $25,000
- Jimmy Page Mirrored Telecaster® – $25,000
- Jimmy Page Mirror Telecaster® – $2,499.99 (Available Spring 2019)
- Jimmy Page Telecaster® – $1,399.99 (Available Summer 2019)
In addition to personal touches from Page, the Fender Custom Shop models feature an off-center-seam, two-piece ash body; a pair of Fender Custom Shop Hand-Wound ‘58 single-coil pickups; a tinted maple “Oval C” neck matching the profile of Page’s original instrument; Clear and White Vinyl pickguards on the “Dragon” and mirror models, respectively.; ‘59 top-load Tele® bridge; 7.25”-radius rosewood fingerboard matching the specs of the era, right down to the 21 vintage-sized frets. The “Dragon” model includes a custom hardshell flight case, white seatbelt-style strap, super-long white leather strap, red coiled cable, violin bow, rosin, Herco® guitar picks and Page-signed Certificate of Authenticity. The mirror model includes a vintage-style tweed hardshell case, black coiled cable, Ace “Stained Glass” fabric strap, Herco guitar picks and Page-signed Certificate of Authenticity.
Unlike the “exact” Fender Custom Shop reproductions, the production models include: a custom “Oval C”-shaped maple neck; '50s Tele two-piece body; top-loader bridge for through-body or top-load stringing; custom single-coil pickups; lacquer finish; vintage tweed case with eight round mirrors (a tribute to the custom treatment Jimmy applied to the guitar); black coil cable; satin lacquer finish over a reproduction of Jimmy Page's iconic artwork; a deluxe black case and red coil cable.
In true tradition, Fender’s Artist Signature Series models honor popular and iconic musicians through product progression and storytelling, creating instruments inspired by the unique specifications of the world’s greatest guitarists and bassists. The Fender Custom Shop, known as the “Dream Factory,” is home to some of the greatest guitar builders in the world – and the pinnacle of the Fender brand. For more than 31 years, the Shop has made guitar dreams come true for esteemed artists and collectors, alike. Photos of Jimmy Page and Fender Custom Shop Master Builder Paul Waller and product shots of all the guitars can be found here. Access the origin story video highlighting the making-of the Fender Custom Shop guitar models here.
For additional information on new Fender products and to find a retail partner near you, visit www.fender.com. To learn more about Fender Custom Shop, visit . Join the conversation on social media by following @Fender. Follow Jimmy Page on Facebook and Twitter @JimmyPage.
ABOUT JIMMY PAGE’S ORIGINAL 1959 TELECASTER:
Among music’s most iconic guitars is Jimmy Page’s Telecaster, known for its two “mirror” and “dragon” designs. It helped launch Page’s career in The Yardbirds and Led Zeppelin, and the guitar was used to record “Led Zeppelin I” along with countless hit songs on world-renowned albums. Page originally received the Telecaster in 1966 from Jeff Beck, who gifted it to Page for recommending him to The Yardbirds. Through the years, the Telecaster took on several looks and personas, as Page customized it aesthetically and sonically. When he first received it, the guitar was undecorated in its factory White Blonde finish and remained that way until February 1967, when he added eight circular mirrors to the body. Page played his mirrored Telecaster only briefly in the final years of The Yardbirds, and by mid-1967 he was ready to change the look. He removed the mirrors, completely stripped and repainted the instrument himself, this time hand-painting a mystical dragon on the body. When Led Zeppelin was formed in October 1968, the Dragon Telecaster became Page’s go-to instrument and he played it on stage and in the studio until 1969. It was also the main guitar used on the legendary Led Zeppelin I album. Page went on tour in 1969, and upon his return, he discovered a friend had kindly stripped the body and painted over the dragon paint job. The paint job compromised the wiring, leaving only the neck pickup working. He salvaged the neck and put it on his brown string bender Tele, and has since re-stripped and restored the body in full.
ABOUT FENDER MUSICAL INSTRUMENTS CORPORATION:
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC), whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®, follows a player-centric approach to crafting the highest quality instruments and musical solutions across genres. FMIC is dedicated to unlocking the power of music through electric and acoustic guitars, amplifiers, pro audio, accessories and digital products that inspire and enable musical expression at every stage, from beginners to history-making legends.
**DRAGON is a U.S. registered trademark of PRS Guitars and is used with permission.
**HERCO is a U.S. registered trademark of Dunlop Manufacturing, Inc.