'Entrepreneur producer' is a title I have invented to cover the type of producer
who initiates a project and then sells it to a record company in the form of
an act with writing, recording and management already in place, or as a partly
developed idea working towards the same end.
Either way, the producer or producers will be at the top of the food chain
and will receive the lion's share of the rewards.
The project could be a band in which the producer takes the roles of songwriter
and musician, with a front man or woman to handle the vocals and provide a focus
for the marketing machine to work on.
Alternatively, the producer might be an engineer or musician who takes on the
role of A&R scout and looks for a band or singer to work with. There will
probably be a certain amount of investment involved since the band will need
studio time and promotional material will need to be prepared.
The entrepreneur producer will need to be able to promise the band or singer
the earth, and give the impression that he is capable of delivering it. A track
record of success will of course help!
One of the advantages of working in this way is in the payoff. Not only will
the entrepreneur producer be entitled to a larger slice of the financial cake,
he or she is also in control of an ongoing project which will hopefully continue
to be successful, rather than staggering from each one-off project to the next.