C. F. Martin & Co., Inc. announced that effective today the company will use Martin SP Lifespan acoustic guitar strings on production guitars. Martin SP Lifespan strings with Cleartone proprietary technology provide a rich full tone with the added benefit of longer life. Guitars leaving the factory using SP Lifespan will have a hang tag for identification at the retailer.
Visitors to the Martin Booth (#5454, Hall E) during the 2011 Winter NAMM Show will be able to experience SP Lifespan sets on Martin Guitars on display.
Introduced late in 2010, Martin SP Lifespan acoustic guitar strings have already captured the attention of consumers. The Martin SP Lifespan acoustic guitar strings start with ultra-pure steel SP core wire, which delivers a perfect combination of tensile strength and response. Bronze electroplating is added to protect and enhance the core wire, which is complemented by the wraps that bring the full, rich tone players demand. Finally, Martin's custom wrapping techniques ensure tight tolerances to gauge and tension.
Martin SP sets are sent to Everly Music for treatment with Cleartone proprietary technology. This treatment provides the thinnest protection in the industry and does not flake or peel. The treatment protects both the wrap and core wire by repelling dirt and grime that can deaden a string. Wrap windings remain open and uncovered to permit natural vibration patterns. The Cleartone proprietary technology preserves and protects the natural rich full tone of the Martin SP strings. Superior Performance meets Long Life!
For more information, visit http://www.splifespan.com
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